Welcome to my corner of the internet 🫶🏼

I design complex products that make difficult decisions feel simple.

Product Designer with over 4.5 years of experience. I design complex B2B and Fintech products that help people make better decisions and businesses retain revenue.

The cultural significance of my name describes someone who is calm and composed; values which I hold close to my heart.

My experience at Global Payments, in a product setup gave me an opportunity to work on multiple domains within the payments industry with a group of very talented designers.

Product Designer with over 4.5 years of experience. I design complex B2B and Fintech products that help people make better decisions and businesses retain revenue.

My latest work

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FEATURED WORK

Design That Gets Results

Improving merchant retention by helping salespeople make quicker pricing decisions

B2B Fintech

Workflow Enterprise Design

Salesperson workflow was all over the place. I designed the journey from beginning to end and improved response times by 50%, then piloted the first version that ended up securing a $50k deal.

50%

improvement in response rates

6%

Decrease in erosion rates

Read Case Study ->

Organizing complex merchant data across multiple users while maintaining a coherent workflow.

Systems Thinking

Enterprise UX

Design Systems

Redesigning the information architecture for merchants, locations, contacts and account data across merchant and salesperson workflows.

50%

improvement in response rates

6%

Decrease in erosion rates

Read Case Study ->

Designing A Wellness Ecosystem Beyond Sleep

Systems Thinking

Enterprise UX

Design Systems

Redesigning the information architecture for merchants, locations, contacts and account data across merchant and salesperson workflows.

50%

improvement in response rates

6%

Decrease in erosion rates

Read Case Study ->

TESTIMONIALS

TESTIMONIALS

" Coditas provided an excellent experience throughout the project. The team did a fantastic job with UX/UI changes and subscription ideation."
Surbhi Jain
Founder and CEO at Neend
"Soumi is a highly creative and organized individual. She helped redesign the website in a timely manner and delegated tasks efficiently."
Kokkonda Shivani
Marketing Director at We Do Good
"Well articulated, well paced, concise and clear communication and presented beautifully."
Brendon Barretto
UX Design Head at Coditas
"Fast learner and effective communicator, helped setup our initial website and later helped in development."
Shubham Prakash
Founder of We Do Good